Cookie Policy

Cookies are small data files that websites and online services may place on your computer, phone, tablet, or other device when you visit a website.

Cookies and similar technologies can help websites function properly, remember preferences, understand how visitors use a website, measure the effectiveness of communications and advertising, and provide content from third-party services.

Similar technologies may include pixels, tags, local storage, web beacons, and other technologies that recognize a browser or device or record interactions with websites, emails, or online content.

SparrowKids.org may use cookies and similar technologies to:

• operate and secure the website;

• provide features and functionality;

• remember visitor preferences;

• understand how people find and use SparrowKids.org;

• measure website traffic and performance;

• understand which Sparrow Kids resources and content are most useful;

• display embedded videos and other media;

• measure the effectiveness of emails and communications;

• measure the effectiveness of advertising and outreach;

• understand interactions with Sparrow Kids advertising on other platforms; and

• improve our website, communications, resources, and outreach.

Some cookies are necessary for SparrowKids.org to function. Others are optional and may be controlled through our cookie-consent tools or through settings provided by your browser or the applicable third-party service.

Essential Cookies

Essential cookies help SparrowKids.org function properly and securely.

They may be used for purposes such as:

• website security;

• network and traffic management;

• remembering privacy or cookie preferences;

• maintaining sessions;

• processing forms;

• supporting shopping or checkout functions; and

• providing other website features you request.

Because these technologies are necessary to provide the website or a feature you have requested, they may operate even when you decline optional cookies.

Functional Cookies

Functional cookies help provide enhanced website features and remember choices you make.

These may include technologies associated with embedded content, media players, forms, preferences, and other website functionality.

Declining these cookies may cause some website features to function differently or become unavailable.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how SparrowKids.org is being used.

They may help us understand information such as:

• how many people visit the website;

• which pages and resources are viewed;

• how visitors arrive at SparrowKids.org;

• how visitors navigate the website;

• which content receives the most engagement;

• general device, browser, and geographic information; and

• whether visitors encounter technical problems.

We may use Squarespace Analytics and Google Analytics for these purposes.

Advertising and Marketing Technologies

We may use advertising and marketing technologies to understand whether our outreach and advertising are effective and to reach people who may be interested in Sparrow Kids.

These technologies may include tools provided by Google and Meta, including technologies associated with Google advertising services and the Meta Pixel.

Depending on your consent choices and the settings of those services, these technologies may help us:

• measure visits resulting from advertisements;

• understand interactions with our advertising;

• measure conversions or other actions taken after viewing an advertisement;

• create audiences for advertising campaigns;

• avoid unnecessarily repeating advertisements; and

• improve the effectiveness of Sparrow Kids outreach.

Meta operates Facebook and Instagram. Information collected through Meta technologies may therefore be processed by Meta according to its own privacy and cookie practices.

We do not use these technologies for the purpose of knowingly creating advertising profiles of children under 13.

SparrowKids.org is built and hosted using Squarespace.

Squarespace may use cookies and similar technologies that are necessary to operate the website and may also provide analytics and other website functionality.

Depending on our website configuration and your cookie preferences, Squarespace technologies may help with security, website functionality, visitor analytics, commerce, forms, and other features.

Squarespace maintains its own information regarding the cookies and technologies used through its services.

We may use Google Analytics and other Google services to understand how visitors interact with SparrowKids.org and to measure the effectiveness of our outreach.

Google technologies may collect or receive information such as device and browser information, IP address, website interactions, pages visited, and identifiers stored in cookies or similar technologies.

Depending on the Google services we use and your privacy choices, Google may use cookies and similar technologies for analytics, functionality, measurement, security, and advertising.

Google provides its own privacy controls and information explaining how it uses cookies and information received from websites that use Google services.

Sparrow Kids creates and distributes video content through YouTube, and SparrowKids.org may contain videos embedded from YouTube.

When a page containing an embedded YouTube video loads, or when you interact with a YouTube video, Google and YouTube may receive information about that interaction and may use cookies or similar technologies according to Google's policies and your Google or YouTube settings.

These technologies may support video playback, security, preferences, analytics, measurement, and other YouTube functionality.

Because Sparrow Kids content is created for children and families, we seek to configure our use of YouTube and embedded video in a manner appropriate to the content and applicable requirements.

Sparrow Kids maintains a presence on Facebook and Instagram, which are operated by Meta.

We may also use Meta technologies, including the Meta Pixel, on SparrowKids.org to measure the effectiveness of outreach and advertising.

Depending on our configuration and your privacy choices, Meta may receive information about visits or interactions with SparrowKids.org and may associate that information with other information available to Meta.

When you interact directly with Sparrow Kids through Facebook or Instagram, Meta's own privacy practices and terms apply to your use of those services.

We may use Mailchimp to manage email subscriptions and send Sparrow Kids emails and other communications.

Mailchimp may use cookies, pixels, web beacons, or similar technologies in connection with subscription forms, emails, and other services.

These technologies may help us understand whether communications have been delivered, opened, or interacted with and may help us understand the effectiveness of our communications.

The specific technologies used depend on the Mailchimp features we enable.

Where available, SparrowKids.org provides a cookie-consent tool that allows you to make choices regarding non-essential cookies.

You may be able to:

• accept non-essential cookies;

• decline non-essential cookies; or

• manage particular categories of cookies.

You can change your choices by selecting Manage Cookies in the website footer or other cookie-preference control provided on SparrowKids.org.

You can also control or delete cookies through your web browser. Most browsers allow you to view, remove, or block cookies and to control whether websites may place cookies on your device.

Blocking certain cookies may affect the functionality of SparrowKids.org, including embedded videos and other third-party features.

Third-party providers such as Google and Meta also provide privacy and advertising controls through their own services.

Some cookies and similar technologies used on SparrowKids.org are controlled by third-party providers rather than directly by Sparrow Kids or The Sparrow Group.

Services we currently use or anticipate using include:

• Squarespace — website hosting, functionality, commerce, and analytics;

• Google — analytics, measurement, advertising, and related services;

• YouTube — video hosting and embedded video;

• Meta — Facebook, Instagram, advertising, and measurement technologies; and

• Mailchimp — email subscriptions, communications, and related measurement.

These providers maintain their own privacy and cookie policies, which explain their data practices and available privacy controls.

Because third-party providers may change their technologies from time to time, the specific cookies and identifiers used on SparrowKids.org may also change.

Sparrow Kids creates content specifically for children and families, so we take the use of tracking technologies around children seriously.

Our website features that involve subscriptions, purchases, donations, contact forms, email signup, and similar interactions are intended for parents, legal guardians, teachers, church and ministry leaders, and other adults.

We do not knowingly use cookies or similar technologies for the purpose of building advertising profiles of children under 13 or serving them personalized advertising.

Parents and guardians who have questions about the technologies used on SparrowKids.org may contact us using the information below.

Sparrow Kids serves and seeks to serve families, churches, and ministries around the world.

Some of the third-party providers used on SparrowKids.org may process or store information in the United States or other countries outside the country in which a visitor resides.

Privacy laws and protections may differ between countries. Where required by applicable law, we will use appropriate consent mechanisms and other safeguards relating to cookies and similar technologies.

The technologies used by SparrowKids.org and our third-party service providers may change over time.

We may update this Cookie Policy periodically to reflect changes to our website, service providers, technologies, practices, or applicable requirements.

When we update this policy, we will revise the “Last Updated” date at the top of this page.

If you have questions about this Cookie Policy or the use of cookies and similar technologies on SparrowKids.org, please contact us:

Sparrow Kids
an initiative of The Sparrow Group

Email: hello@SparrowKids.org

Mailing Address:
The Sparrow Group
7765 Conifer Dr
Colorado Springs, CO 80920

Website: SparrowKids.org